New Zealand wool is known for its durability around the world, partly to do with New Zealand’s sustainable farming practices, and the use of less chemicals. A single strand of wool can bend 20,000 times and not be damaged, this is why wool products last for years. Wool naturally repels odours, can absorb 35% of its own weight in moisture and reacts to changes in the body’s temperature. Wool keeps its durability intact time and time again. 

Formed of keratin, wool is 100% biodegradable. Renewable bi-annually, wool is removed from the animal carefully twice a year. At the end of life, wool biodegrades into the soil, leaving no trace. Research indicates that wool can also biodegrade in salt water – a huge environmental plus. 

To be wrapped in wool is to be comforted by natural softness, thermal comfort and breathability. Wool radiates comfort by allowing the skin to breath, the temperature to regulate, the wearer to feel comfort like never before. Where there’s Woolfi there’s love.