Wool Attributes

Luxury, comfort, and natural materials go hand in hand. Woolfi has chosen New Zealand strong wool for not only these attributes but for the following to keep your toes cosy in winter and cool in summer. 

  • Durable

    New Zealand wool is known for its durability around the world, partly to do with New Zealand’s sustainable farming practices, and the use of less chemicals. A single strand of wool can bend 20,000 times and not be damaged, this is why wool products last for years. Wool naturally repels odours, can absorb 35% of its own weight in moisture and reacts to changes in the body’s temperature. Wool keeps its durability intact time and time again. 

  • Sustainable 

    Formed of keratin, wool is 100% biodegradable. Renewable bi-annually, wool is removed from the animal carefully twice a year. At the end of life, wool biodegrades into the soil, leaving no trace. Research indicates that wool can also biodegrade in salt water – a huge environmental plus. 

  • Luxurious

    To be wrapped in wool is to be comforted by natural softness, thermal comfort and sustainable luxury. Wool radiates luxury allowing the skin to breath, the temperature to regulate, the wearer to feel comfort like never before. Where there’s Woolfi there’s love.